The Review of Physical Store Factors That Influence Impulsive Buying Behavior

The Review of Physical Store Factors That Influence Impulsive Buying Behavior

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The purpose of this paper is to study the factors that may influence impulsive buying behavior.A good store environment will encourage customers to patronize the store and this can be achieved Bench through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value.As a result, customers are Retail more likely to purchase unplanned products due to the attritional value from the marketing activities.